Google Adwords
Put Your Message Where Your Prospects Are Looking
Looking to increase your sales? Need more quality leads? Google Ads Campaigns will generate qualified leads for your business quickly. Google Ads are the ultimate scalable and measurable advertising channel that puts your message right in front of people that are looking for what you offer.
ZDigital’s Google Ads certified specialists will handle all aspects of your Google Ads campaign.
How Google Ads work:
The Google Ads platform enables a business to have ads appear at the top of specific Google search results. It operates on a pay-per-click basis, where advertisers only pay when someone clicks on their ad. Each time a Google search is launched, advertisers have the ability to have their text-based ads appear at the top of the search results. Placement is based on the relevance of the search term, the amount the advertiser is willing to pay per click, and “quality score.”
Ads are shown in different locations in the search results pages, including at the top and bottom of the page, as well as in the Google Maps “more results” section. The more prominent placements get more views and go to the highest bidding advertisers. Advertisers set a maximum bid per keyword and a daily budget. Once their budget is spent, the ads no longer show until the advertiser re-ups their budget.
What do we Do?
We develop a custom strategy for you. (Who to target, keywords, ads, etc)
We take care of the technical aspects. (Tracking, analytics, accounts, etc)
We develop your keywords list. (Research, competitive analysis, all-inclusive list)
We create the lead capture page. (*Optional custom one-page website that converts)
We create your ads. (Multiple headlines, description, offers, etc)
We launch your campaign. (Bids, targeting, metrics and reporting)
We monitor and optimize. (A-B testing, tweak and make changes)
We communicate. (Reporting and regular update calls)
The ongoing management of a successful Google Ads campaign includes the monitoring. Removing low performing keywords, managing bid amounts and other optimizations ensure you are getting the best possible results from your advertising investment.
Google Adwords FAQs
Who should use your ad management service?
Professional ad management should be utilized by any business that doesn't have an in-house expert.
What is pay per click (PPC)?
Pay per click is an online advertising format where advertisers place online ads, but only pay if and when a prospect clicks on their ad. Advertisers set a limit on how much they are willing to bid (pay) per click and set a daily maximum budget. Their ads appear until the budget is spent.
How does pay per click (PPC) work?
Each time a Google search is launched, advertisers have the ability to have their text-based ads appear at the top of the search results. This created the unique ability to have micro targeted ad focus, and only put your ads right in front of people searching for your product or service right when they are looking for it. The placement of the ads are based on the relevance of the search term and the amount the advertiser is willing to pay per click. Generally, any business can “bid’ the highest amount for a key word and appear in the #1 position.
How is the cost per click determined?
It works as an auction where the highest bidding advertiser’s ads are served to potential customers at a cost that they set. Several ads are shown for most search terms and the higher bidding advertisers ads are shown. Generally, advertisers can get into the top position for a keyword (search term) if they are willing to pay more per click than their competitors for that search term.
Does it work?
Google ads will bring you customers. The 2 key questions are: 1. How much will they cost? 2. How much are the customers worth? Cost of acquisition is a variable that is impacted by many factors, including how competitive your market is, by your product or service, pricing, and your ability to convert leads to clients. Once you run a campaign, you will have data on the cost to acquire a client, then the question is, “What is a the value of a client?” If those two variables are favorable - acceptable cost of acquisition compared to value of a client, then you have a winning formula for Google Ads! The only way to determine these numbers is to run a test and see how the numbers pan out for you.
How do you charge?
We charge a one-time setup fee, to get everything set up (see below for what setup fee covers), and after that, there's a monthly management fee that varies depending on your monthly ad spend . You handle the actual ad costs directly with Google.
How much does it cost?
Google’s auction-style pricing structure creates a supply and demand environment so its different for every industry and it also varies geographically. To get an idea of how competitive your industry and area is, go to Google and type into Google the same thing your prospective customers would. (Example: “Electrician in Phoenix”). The number of competitors advertising (at the top of the search results and the bottom) is an indicator of how competitive it will be for your business. If there are 3 or 4 ads - they are indicated by an “AD” icon, that’s a sign that your area is competitive. The cost per click is also impacted by the value of the client you are trying to attract. High value leads (Real estate leads in exclusive areas, for example) tend to be more expensive and the cost per click can be $20 - $30 or more. (Of course, we can provide the current cost per click for your desired search terms in your area)
When you add the cost of the clicks (Ads) and our fees - the set up management of the campaign, we generally use $1000 - $1,500 a month as a guideline for the minimum monthly budget for Google Ads. (For the ad cost and our ad management fees).
What does the set up fee cover?
An initial onboarding call to learn more about your product or service, target audience and competitors
Setting up and optimizing your Google Ad Manager account
Evaluating what competitors are doing with Google ads, including keywords and offers
Developing a customized ad strategy based on your goals and monthly budget
Developing the top keywords related to your business
Designing a landing page that people will see after the ad (*Optional)
Creating the ad copy / messaging (3 sentences of text on Google)
Setting up your Google Ad accounts as needed
Launching the campaign inside of Google Ad Manager interface
What does your monthly ad management service cover?
The ongoing monitoring of results and management to make sure you are getting the best possible results from your ad since you are paying for each click, including:
Monitoring the results on an ongoing basis
Creating new ad messaging and/or landing pages
Testing new ads and/or landing pages
Making changes to optimize your campaign and drive better results
Reviewing the results with you on regular update calls.